Archive for July, 2009

Before I return to NSW growth, employment and infrastructure – and in case some of you are getting bored by these weighty matters – I thought I would make a brief diversion into the practical side of strategic thinking.

When we initiated this blog, we stated that we wanted to look at strategic thinking within organisations, as well as examining “big picture” strategic planning affecting the wider community. An important aspect of this is the use of new tools to assist in strategic planning and thinking, including project planning and organisation management.

One such tool is mind mapping software. Mind mapping has been around for a long time as a manual, pen-on-paper exercise. Wikipedia provides as good a definition as any:

“A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.”

Many organisations, consciously or otherwise, use a form of “manual” mind mapping when they hold brainstorming sessions to develop strategic plans, set up projects or respond to new opportunities or unexpected crises.

However there are often problems with the manual approach. Most of you will be familiar with the brainstorming process – a room full of people around a whiteboard or gathered in small groups with sheets of butcher’s paper, trying to capture the “big picture”. At the end of the forum, someone has the unenviable task of translating a set of indecipherable notes linked by a scrawl of lines and arrows into some sort of report.

The result often bears only a limited resemblance to the original session because the “tools of trade” such as whiteboards and butcher’s paper are inadequate to the task. In addition the linear structure of a written report is often too limited to properly present the big picture that everyone was seeking in the first place. And even if you do have a printout of the original whiteboard scribbling that is legible, it often becomes a static document, disconnected from the following implementation processes.

Mind mapping software presents an effective tool to overcome these limitations. There are dozens of mind mapping programs out there, but most work the same way, allowing a single user planning a project – or with the aid of a data projector and screen, a group of participants developing a major strategy – to add ideas as branches to a core concept. The software allows you to move these ideas around the resulting tree on screen, detaching them from one branch and attaching to another, and to add new ideas as sub-topics to these branches, as the following example shows:

Most programs will allow you to prioritise these topics and sub-topics, to format them in other ways and to add information such as deadlines, resources, document files and web links. These features point to what may be the greatest advantage of the software over the manual approach – the efficiency and flexibility of the documentation process.

All mind mapping programs can provide a simple, visual one-page map of a planning session. By themselves, these are often much more effective than a conventional report. However, these maps can also become effective “live” management documents which can be used as frameworks for implementing an organisation strategy or to manage a project.

Some programs feature extensive project management features to record and “roll-up” progress directly on mind maps and/or allow them to be synchronised with project management programs, as well as with Outlook and other office software. These maps can be used to as overarching project files to manage all resources associated with the project and to present progress on implementation at team meetings.

There are many different mind mapping programs and I don’t intend to review them all here. Virtually all companies provide free trials and some online Web 2.0 programs have feature-limited versions which are free on an ongoing period. There are also free, open source programs and many are also cross-platform. Some of the major programs are:

As well as strategic planning and project development, mind maps can be used for a wide range of other purposes, which I’ll discuss in a future post.

At Gooding Davies Consultancy we use MindManager extensively and can provide a range of strategic planning and program management solutions for your organisation based on this versatile program.

In my last post I looked at the snapshot of Sydney’s 33 largest employment centres provided by the NSW Transport Data Centre (TDC) in its Employment and Commuting in Sydney’s Centres, 1996 – 2006, based on the Metropolitan Strategy centres hierarchy. The TDC report also discussed employment growth in the period 1996 to 2006, which is the topic of this post (note: the qualifications about the data I mentioned in my previous post also apply to the statistics below).

The report shows 71,350 new jobs were created in Sydney between 2001 and 2006, with 26,600 (37%) of these jobs in centres. There was a growth rate of 4% for both employment centres and the Sydney statistical division (SD) generally. However, employment grew much faster between 1996 and 2001, when it increased in centres grew by 13% and across the Sydney SD by 9%.

As I said earlier, whilst the TDC report is a great metro-wide overview, digging deeper on a regional basis provides another perspective. To do this I restructured the graph in the TDC report showing centres growth in the 1996 to 2001 and 2001 to 2006 periods into two graphs for eastern and Western Sydney (graphs 1 and 2) and a summary table for the period 2001 to 2006 (table 1). This affirms the extent to which growth rates slowed in 2001 to 2006 across both regions, but also reveals that there was considerable variation between eastern and Western Sydney.

Graph 1:

Graph 2:

TABLE 1: SYDNEY EMPLOYMENT GROWTH BY REGION SUMMARY, 2001-2006

Source: based on NSW Transport Data Centre data

* Eastern Sydney – all Sydney LGAs outside Greater Western Sydney

** Western Sydney – the 14 LGAs comprising Greater Western Sydney

In both regions and most centres there was strong growth between 1996 and 2001. However in 2001 to 2006 the pattern diverged. In eastern Sydney the CBD grew by over 5% and centres such as Ultimo/Pyrmont, Macquarie Park, Rhodes, Randwick and Sydney Airport also experienced considerable growth. Meanwhile other areas such as Surry Hills/Kings Cross, St Leonards/Crows Nest and South Sydney lost jobs. Overall, centre-based employment grew by only 1.8% and growth was higher outside the centres than within them in eastern Sydney.

The story in Western Sydney was quite different. Employment growth across GWS centres in the period 2001 to 2006 of 12.5% was much stronger than the average in eastern Sydney centres and stronger than employment growth overall in the Sydney SD. It was also stronger than in areas outside the main employment centres.

This growth was also more widely spread across the key centres. Only Wetherill Park showed a significant loss, although Bankstown decreased marginally. Norwest, Eastern Creek, Castle Hill, Olympic Park, Westmead, Huntingwood and Campbelltown experienced much stronger growth. Unlike eastern Sydney where the CBD experienced strong growth, there was only a marginal increase in employment in Sydney’s second CBD, Parramatta.

All this would seem to suggest that strategies to concentrate employment are having more success in Western Sydney. However, there are some major qualifications. The increase in employment in the GWS centres has come off a very low base, with the result that centres-based employment still makes up only 25.3% of all employment in the region and a mere 7.8% of Sydney’s overall employment. Furthermore, much of this growth has occurred in centres such as Norwest and Castle Hill which are very poorly served by public transport (Norwest alone accounted for 37% of the growth in centre-based employment in Western Sydney).

In the next few posts I’ll consider the relationship of employment to population growth and the resulting transport implications.

In December 2008 the NSW Transport Data Centre (TDC) released Employment and Commuting in Sydney’s Centres, 1996 – 2006, which detailed employment and commuting statistics for Sydney’s 33 largest employment centres based on the Metropolitan Strategy centres hierarchy. This came out around the same time as the research conducted by the University of Western Sydney (UWS) Urban Research Centre in developing the Western Sydney employment strategies for WSROC. These studies complement each other and deserve further attention.

The TDC report notes that in 2006 there were 1,923,900 people employed in the Sydney statistical division (SD) in 2006, with 716,500 jobs (37%) located in the 33 centres. Between 2001 and 2006, 71,350 new jobs were created in Sydney, with 26,600 (37%) of these jobs in centres. The report also notes that employment growth was much higher between 1996 and 2001 than in the 2001 to 2006 period. Between 1996 and 2001 employment in centres grew by 13% and across the Sydney SD by 9%, whilst between 2001 and 2006 employment slowed to a growth rate of 4% for both employment centres and the Sydney SD.

Whilst the TDC report provides a great overview, further analysis based on centre locations shows that there are strong regional variations. In this post I will start with a snapshot of employment in 2006. Before we start, a word of warning: the following figures which have been derived from this TDC report should be viewed with some caution. There is a significant degree of undercounting and failure to answer census questions specifically related to employment. For example, we don’t know where around 6% of the Sydney workforce works and another 4% have no fixed location. I have left these “location unknown” workers out of most of the following statistics.

Another complication is that changes between the 2001 and 2006 censuses which make it difficult to compare them. For example, the TDC report notes that 2006 journey to work data uses place of usual residence, while previous in years the place of enumeration was used for home location and trip origin.

In addition, I have used LGA-level data from another TDC journey to work table, which has slightly different employment totals to those in the centres report. Also, whilst the TDC centres are based on those in the Metropolitan Strategy, the data is not directly comparable to the figures in the Metro document. Above all, this material does not take into account the impact of the many changes that have occurred since 2006, including the global financial crisis. All this means that the following analysis should be seen as a guide and no responsibility is taken for its accuracy.

With the warnings out of the way, let’s have a look at the stats. Eastern Sydney obviously has the majority of employment and the majority of centres as defined by the TDC – 20, compared to 13 in Western Sydney. Of the people employed in centres, only 21% work in Greater Western Sydney (GWS) Within eastern Sydney (for these purposes, the area covered by the rest of the councils in the Sydney Statistical Division but outside the GWS region), over 230,000 people are employed in the CBD alone.

In fact, the CBD accounts for 12% of Sydney’s total employment – this makes up nearly a third of all of Sydney’s centres-based employment and over 20% of eastern Sydney’s jobs. Almost another 30% of eastern Sydney jobs are in other centres, which means that just under half the east’s employment is centre-based (table 1).

TABLE 1: SYDNEY EMPLOYMENT BY LOCATION, 2006 – Eastern Sydney and Western Sydney

Source: based on NSW Transport Data Centre data

*  Eastern Sydney – all Sydney LGAs outside Greater Western Sydney

** Western Sydney – the 14 LGAs comprising Greater Western Sydney

#  Not in centres totals based on TDC LGA employment tables

The story in Western Sydney is very different. Employment is much more dispersed – only just over a quarter of the region’s centre-based jobs are in TDC-defined centres and no one centre dominates. Parramatta, with just over 34,000 jobs, is Western Sydney’s biggest employment centre but accounts for under 6% of the region’s employment, with 19.6% of the region’s jobs located in other centres (table 2 and graph 1).

TABLE 2: SYDNEY EMPLOYMENT BY REGION SUMMARY, 2006

Source: based on NSW Transport Data Centre data

 * Eastern Sydney – all Sydney LGAs outside Greater Western Sydney

** Western Sydney – the 14 LGAs comprising Greater Western Sydney

#  Not in centres totals based on TDC LGA employment tables

Graph 1:

In my next post I’ll look at changes in employment centres from 2001 to 2006.